One of the group's top priorities this year has been to tackle one of the largest problems facing the industry, fraud/bot activity; on average, more than 11% of the engagement for influencer-sponsored posts on Instagram are generated by fraudulent accounts.
The group’s goal is to promote standardization and efficiency to help brands unlock more dollars in Influencer Marketing. To help guide brands, agencies and creators, the group has put together the industry’s first guidelines and best practices to educate leaders in the space on the warning signs and how to combat fraudulent activity. This includes metrics such as follower patterns, engagement spikes and variations in audience location.
