One in three consumers in the US consult social media for health-related matters Source: ncbi.nlm.nih.gov
Content consumption has changed dramatically—and social media offers an additional vertical for pharma marketers to reach target audiences. Influencer marketing offers brands a way to achieve authentic content creation, while also driving education and awareness, and marketers are rapidly doubling down on budget to capture audiences on platforms outside of traditional avenues. Download guidelines on how to maintain compliance as you navigate how to prepare creative content, proper ad creation, and measure marketing campaigns.
